Green marketing research paper - download as word doc (doc), pdf file (pdf), text file (txt) or read online. Directory of market research companies, focus group facilities, moderators, online marketing research firms, and consultants find and compare detailed company. Green marketing assignment contents 1) introduction 2) definition 3) positive aspect of green marketing 4) negative aspect of green marketing 5) problems. Green marketing promotes the environmental benefits of products, or a company’s sustainability initiatives increasingly, customers want to support ‘green.
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Although a variety of research on green marketing has been on consumer perception and preferences has been of consumer perception and preferences in. I abstract the research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. The following research proposal will explore the influence of consumer and the response of customer towards green marketing the study will help to develop a trend.
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